Corporate Events · 2 min read
F1 Returns to Austin Oct. 22-24, 2027: When Brands Should Book Race-Week Entertainment
The 2027 US Grand Prix is set for Oct. 22-24, 2027, at COTA. Here is a booking timeline for brands planning race-week entertainment in Austin.
By Jordan Miller · Mixmode (Austin, TX)
Published November 4, 2026
Formula 1 has set the 2027 United States Grand Prix for October 22-24, 2027, at Circuit of The Americas in Austin, according to COTA and Formula 1. The race stays in Austin through at least 2034 under the agreement Formula 1 announced in October 2025. For brands, that means race week 2027 can go on the calendar now.
The 2027 dates
- Friday, October 22: practice.
- Saturday, October 23: qualifying.
- Sunday, October 24: the Grand Prix.
Session times for 2027 are not published yet. Formula 1 lists them as to be confirmed.
When to book race-week entertainment
Race weekend is one of Austin's busiest weeks of the year for events, so venues and acts book early. A practical timeline for a brand activation:
- Now to spring 2027: decide the format (retail pop-up, client party, branded night) and the night you want.
- Once the venue is held: ask acts for availability, a fee range and their technical needs.
- Summer 2027: contract signed, with the brand's insurance and vendor paperwork done.
- About 30 days out: the advance, with load-in time, power and sound confirmed with the venue.
For the full process, see how to book entertainment for a brand activation in Austin.
What 2026 showed
In 2026 MIXMODE played a retail pop-up and a branded night during race weekend. The format, a DJ with live electric guitar, fit both rooms. See the 2026 recap and the race-weekend history on F1 Austin activation entertainment.
MIXMODE is not affiliated with, sponsored by or endorsed by Formula 1.
FAQ
When is the 2027 F1 race in Austin? October 22-24, 2027, at Circuit of The Americas, with the Grand Prix on Sunday, October 24.
How long will F1 stay in Austin? Formula 1 announced in October 2025 that the United States Grand Prix stays at COTA through 2034.
How early should a brand book race-week entertainment? As soon as the venue and night are held. Many brands start planning the spring before.
Can MIXMODE hold a 2027 race-week date? Send the date and venue through the contact page.
Sources
- COTA F1 event page (2027 dates): circuitoftheamericas.com/event/f1
- Formula 1 2027 United States GP page: formula1.com
- Formula 1, extension through 2034, October 19, 2025: formula1.com
People also ask
Related questions
- When is the 2027 F1 race in Austin?
- October 22-24, 2027, at Circuit of The Americas, with the Grand Prix on Sunday, October 24.
- How long will F1 stay in Austin?
- Formula 1 announced in October 2025 that the United States Grand Prix stays at COTA through 2034.
- How early should a brand book race-week entertainment?
- As soon as the venue and night are held. Many brands start planning the spring before.
- Can MIXMODE hold a 2027 race-week date?
- Send the date and venue through the contact page.
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